Problem
Navigation, portal tools and service lists competed with the core message instead of guiding patients toward one clear next step.
← All work
Weak hierarchyUnclear CTALow trustPoor mobile UX02 03 04 05 06 07 08 09
Concept RedesignAdult medicine
Lakeside Adult Medicine
A concept redesign showing how an established practice with an outdated website could present itself with greater clarity, trust and focus.
Website RedesignPatient JourneyDevelopment
Before → After · drag to compareConcept only. Not client work or measured results.
Before · desktopTask Titan redesign
What wasn't working
Hierarchy: everything the same size. Trust: dated visuals and no clear proof. Action: no obvious next step. Mobile: a desktop layout shrunk to fit.
Strategy
Lead with one promise and one action. Move secondary content one tap away. Make availability visible without a phone call.
Before
Drag the comparison above to the left to see the original structure the concept started from.
Design direction
Warm neutral base, confident type, a single accent reserved for the booking action, and generous spacing so the practice feels calm and current.
After
One screen answers what, why and how. Booking is one tap on every device.
Build & beyond
For a client version: a fast, responsive build, connected booking and inquiry flows, and Website Care so the site stays current after launch.
Outcome
This is a concept project with no live metrics. For client projects this block holds verified before and after measurements once they exist. Never estimated.